Today, we are thrilled to share with you Transport for All’s new vision, with new branding and an upgraded website to match. Every change has been coproduced by members, who are and will always be the beating heart of Transport for All. Here is a look around at some of the changes we have made, and the reasons behind them.
Though transport accessibility has improved significantly over the past 40 years, there are still persistent challenges. These include the barriers we face on any given journey, such as missing dropped kerbs or broken lifts: but importantly also include the wider ecosystem of transport – where accessibility can be seen as a nice to have, or an afterthought. To address the barriers we face on our journeys, we need to also address the unjust systems that create those barriers in the first place. We need transport justice, for all disabled people.
Transport Justice means Nothing About Us Without Us: where disabled people have meaningful involvement in the design, delivery, and evaluation of services, and where the expertise of our community is sought out, believed, and appropriately compensated.
Transport Justice also means meaningful change. It means our inclusion no longer being viewed as a nice-to-have, a feel-good gesture, or a way of demonstrating corporate social responsibility. Justice means inclusion by default, and without exceptions.
This is the future we are fighting for, and the vision we want to see.
Bold visual identity
Not only do we have a new vision, but a new look to go with it: it is bright, bold, and shows that we mean business, reflecting our history of protest and our vision for the future.
Importantly, it’s more than just a lick of paint. Our old branding was causing problems that were hindering our work, and we have taken every step to remedy this, ensuring that we work towards the new vision as effectively as possible.
We need to hold our hands up: our branding and website were not accessible enough. The colours did not fully meet standards for colour contrast, which created barriers for blind and visually impaired people accessing our website and resources. To address this, you’ll see a new logo with stronger contrast, and a website upgrade to meet high web accessibility standards. We have also added a button on the website that changes the colours from ‘vivid’ to ‘soft’, making those contrasting colours more accessible to people who are photosensitive or who experience sensory overload.
Another problem with our old look was that it did not reflect our organisation. People would often mistake us for Transport for London (TfL), or another transport operator! Not only did we want to clear up this confusion, but this also showed us that our branding and website weren’t communicating who we are, and the kind of work we do. Drawing directly upon the imagery of protest placards, our new look better reflects the principles and history of our organisation, showing the world that we are proudly disabled led.
Upgraded website and freephone
As well as featuring the new design, the website itself has been restructured, so that it is easier to navigate – whether to find the information you need, or to contact the team.
With the introduction of a news and media centre, you will be able to find and search all our publications in one place, including news articles, blog posts, research reports, press releases, and more.
Updated advice pages now explain the current legal guidance for each mode of transport, allowing us all to better understand our rights disabled passengers. Our issues pages also outline the wider policy context, and will soon be updated with findings of our Accessible Transport Survey and more ways to campaign for change.
We also have a new freephone telephone number. Financial barriers to transport are significant for disabled people, and the cost-of-living crisis is hitting our community hard. That’s why, with this new number, you won’t face any standard network charges for calling our team. This is particularly important, as it ensures digitally excluded people are able to access our services for free. And our membership is still free, for everyone.
One thing to note is that, as the site has been upgraded, there might be a few glitches. These will be resolved as they crop up over the coming weeks, and if you’d like to join a paid panel of testers to take part in our ongoing accessibility testing help with paid accessibility testing, click here to find out how.
So, why not have a look around the new site, and see all these changes in action!